Big Sky Resort: AI Generated Marketing Content

•

MaraJay

For this week’s objective, I was to use Chat GPT and Leonardo. AI in order to create marketing content for Big Sky Resort. This post will include a step by step process on how I navigated through the artificial intelegent resources in order to create a customer persona, search engine optimization, and content creation.

Customer Persona:

The first task was to create a customer persona using Chat GPT. To do this I first asked what type of infromation it needed by using the prompt “I want to create a customer persona. What information do you need to create it?” Once Chat GPT gave me the list of criteria needed, I then provided it with the information I had on the Big Sky consumer base using the prompt “OK, here I uploaded a file, https://www.bigskyresort.com/ and, https://marajaycreative.com/2024/09/17/customer-persona-1/,  regarding the Big Sky, and their consumer base. Based on the file, try to infer all the information you need to create a customer persona. Then, also list the information you think is still needed.”

  • This was the criteria needed to create the customer persona:
    • To create a customer persona effectively, I’d need to know a few key details about the target audience you’re focusing on, using the following information:
        • To create a well-rounded customer persona, the following information is helpful:

          1. Demographic Information

          • Name: (for the persona; can be fictional)
          • Age: Specific age or age range
          • Gender: if applicable
          • Education level: High school, college, graduate degree, etc.
          • Occupation: Job title or field
          • Income level: Income range, socio-economic status
          • Location: Specific region or type of area (urban, suburban, rural)

          2. Psychographics

          • Interests and Hobbies: What does this person enjoy doing in their free time?
          • Values: What principles are most important to them (e.g., sustainability, family, quality)?
          • Lifestyle: Are they single, married, with kids, have pets, etc.?
          • Personality Traits: Introverted/extroverted, tech-savvy, detail-oriented, etc.

          3. Behavioral Information

          • Buying Habits: Are they impulsive or careful shoppers? Do they have seasonal buying habits?
          • Shopping Preferences: Online or in-store? Do they prefer specific stores or brands?
          • Influence Sources: What influences their purchasing decisions (e.g., reviews, ads, expert recommendations)?
          • Product Usage: How they use products similar to yours in their day-to-day.

          4. Pain Points

          • Challenges/Frustrations: What problems do they face that your product or service can help solve?
          • Concerns: What worries them about products or brands (e.g., price, quality, reliability)?

          5. Goals and Motivations

          • Personal or Professional Goals: Related to your product area (e.g., efficiency, sustainability, saving money)
          • What Success Looks Like: Describe what they hope to achieve when using a product or service.

To futher refine the customer persona, the additional information that is still needed includes:

  • Specific Brand Preferences: If he has favorite gear brands or preferred resort chains.
  • Booking Preferences: Does he typically book through direct resort websites, apps, or third-party services?
  • Health and Wellness Habits: Any specific wellness routines or brands that align with his values.
  • Environmental/Social Responsibility: Level of interest in eco-friendly practices or socially responsible travel options.

Now, since I was not able to answer this information I then prompted Chat GPT “regarding the following items, I don’t have detailed information. Based on all the general information available to you, guess what they might be like: Specific Brand Preferences, Booking Preferences, Health and Wellness Habits, and Environmental/Social Responsibility.

The final step was for Chat GPT to create a customer persona regarding the information collected, and generated. To do so, I used the prompt “Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona for Big Sky Resort.”

Here was the AI generated outcome:

Customer Persona: Dougie, the Active Adventurer

Name: Dougie
Age: 37
Location: Suburban Montana
Household: Engaged, two members

Background

Dougie is a 37-year-old business owner with a bachelor’s degree who lives a balanced life, dividing his time between work and personal passions. With a medium income, he prioritizes quality and wellness, especially when it comes to outdoor activities like skiing and adventurous sports. Dougie seeks the calm yet exhilarating experiences nature offers, valuing the physical and mental benefits that come with an active lifestyle.

Motivations

  • Staying Active and Healthy: Dougie sees outdoor pursuits as key to his physical and mental well-being.
  • Creating Memorable Experiences: He values moments in nature that bring excitement and create lasting memories.
  • Balancing Work and Leisure: As a business owner, Dougie seeks out activities that allow him to unwind while maximizing his time off.

Challenges

  • Time Management: Running his business limits the time Dougie has to fully immerse himself in leisure activities.
  • Cost of Experiences: High-quality ski gear and vacations can be expensive, and he carefully manages his spending.
  • Seasonality of Activities: With a preference for skiing, Dougie faces limitations due to the seasonal nature of his favorite sport.
  • Unpredictable Weather: Concerns about harsh winter conditions and slope safety can impact his enjoyment.

Demographics

  • Occupation: Business Owner
  • Income Level: Medium, with value-focused spending
  • Education: Bachelor’s Degree
  • Lifestyle: Balanced, seeking wellness and memorable outdoor experiences

Psychographics

  • Interests: Dougie is passionate about skiing, snowboarding, hiking, and mountain biking. He also enjoys fitness and wellness activities that complement his active lifestyle, such as yoga or strength training.
  • Values: He values wellness, quality, adventure, and nature conservation.
  • Personality Traits: Adventurous, quality-oriented, health-conscious, curious, and open to new experiences.

Behavioral Information

  • Buying Behavior: Dougie has a moderate buying behavior but prioritizes quality. He’s willing to invest in high-quality gear and premium experiences at ski resorts, and he regularly checks for deals.
  • Shopping Preferences: Dougie carefully researches before making decisions, often relying on reviews and recommendations from trusted sources.
  • Frequency of Visits: Regularly visits ski resorts during peak seasons, with a focus on maximizing the quality and value of his stay.

Digital Habits

  • Social Media Usage: Active on Facebook and Instagram, where he follows outdoor brands, ski resorts, and travel influencers.
  • Research and Planning: Thoroughly researches ski destinations and amenities, prioritizing safety, inclusivity, and skill-level compatibility.
  • Engagement with Reviews: Reads and values online reviews, especially when making purchasing decisions on gear and booking travel experiences.

Brand Loyalty and Preferences

  • Preferred Gear Brands: Dougie prefers quality outdoor brands such as Patagonia, North Face, Columbia, and Arc’teryx for reliable winter wear.
  • Ski Resort Preferences: Likely attracted to high-caliber U.S. ski resorts that offer varied terrain and inclusivity for different skill levels, like Aspen, Jackson Hole, and Big Sky itself.
  • Booking Preferences: Tends to book directly with resorts or through platforms that offer loyalty rewards, ensuring a seamless experience and access to exclusive deals.

Health and Wellness Habits

  • Fitness Routine: Likely follows a consistent routine including strength training, stretching, and cardio exercises to stay fit for skiing.
  • Diet: Prioritizes a balanced diet, likely focusing on protein and nutrient-rich foods to support his active lifestyle.

Environmental and Social Responsibility

  • Eco-Conscious Traveler: Dougie respects nature and favors brands and resorts committed to environmental conservation. He may be concerned about climate change’s impact on ski seasons and prefers eco-friendly practices.
  • Community Support: He values socially responsible businesses that support local communities and offer fair working conditions.

Goals

  • Primary Goal: Enjoy high-quality outdoor experiences that keep him active and help him unwind from work.
  • Long-Term Goal: Continuously explore new destinations offering memorable, enriching experiences in nature while supporting his wellness journey.

Quote

  • “This isn’t actually the top of the world. It just feels like it.”

This persona paints Dougie as the ideal Big Sky Resort visitor: a nature-loving, adventurous individual who prioritizes wellness, quality, and eco-conscious travel.

 

Search Engine Optimization:

The first task was to have Chat GPT perform a keyword search, the prompt used was “Make a list of the top 5 keywords people use to find information about Big Sky Resort on Google. Separated by comma”

  • The result:
    • Based on current searches and consumer interest, here are the top five keywords people frequently use to find information about Big Sky Resort:
      1. Big Sky Ski Resort
      2. Big Sky Montana skiing
      3. Lone Peak Big Sky
      4. Big Sky Resort lodging
      5. Bozeman to Big Sky Resort

      These keywords reflect interest in the resort’s specific amenities, skiing options, and lodging, as well as its proximity to Bozeman, a major access point for travelers to Big Sky Resort​

In comparison to the keywords I discovered on my last blog, I feel as the generated ones are more general, where as the ones I found were more specific.

Content Creation:

To do this portion of the project, AI used the results from the previous customer persona, and the keyword search in order to create a list of viable ideas that could be used as blog posts for Metrolina Greenhouses Inc. The prompt given was “write 10 blog post ideas about Big Sky Resort that the customer persona created earlier is searching for.”

  • The result:
    • Here are 10 blog post ideas tailored to Dougie’s interests and needs as an adventurous, health-conscious, and quality-driven skier visiting Big Sky Resort:

      1. “The Ultimate Winter Adventure: How to Experience Lone Peak at Big Sky Resort”

      • Content Focus: A guide to skiing Lone Peak’s iconic trails, including difficulty levels, best times to ski, and insider tips on avoiding the crowds.

      2. “Ski Gear Essentials for Big Sky: Quality Equipment Worth Investing In”

      • Content Focus: Recommendations on high-quality ski and snowboarding gear that enhances performance and safety on the slopes. This post can include reviews of brands Dougie trusts, like Arc’teryx and Patagonia.

      3. “5 Health and Wellness Benefits of Skiing and Snowboarding in Montana’s Fresh Air”

      • Content Focus: Health-focused post exploring the physical and mental wellness benefits of skiing, including cardiovascular health, muscle strengthening, and stress relief from outdoor activities.

      4. “Après-Ski at Big Sky: Best Spots to Unwind After a Day on the Slopes”

      • Content Focus: A list of après-ski activities, including cozy bars, live music venues, and local dining options for unwinding with friends and family. Highlight places with a lively atmosphere that offers a unique experience.

      5. “Beyond the Slopes: Top Off-Mountain Adventures Near Big Sky Resort”

      • Content Focus: Introduce Dougie to activities like snowshoeing, ziplining, and dog sledding that allow him to explore Big Sky’s natural beauty beyond skiing. This blog can focus on options that align with Dougie’s desire for wellness and adventure.

      6. “How to Plan the Perfect Big Sky Getaway: A Guide for Busy Professionals”

      • Content Focus: Tips on efficient trip planning for time-pressed travelers like Dougie, covering topics such as booking options, time management, and maximizing each day’s itinerary at Big Sky.

      7. “Why Big Sky’s Commitment to Conservation Matters to Outdoor Enthusiasts”

      • Content Focus: Highlight Big Sky Resort’s eco-friendly initiatives, including sustainable practices, habitat preservation, and community support. Dougie will appreciate efforts that align with his eco-conscious values.

      8. “Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier”

      • Content Focus: A guide tailored to experienced skiers, with tips on navigating the resort’s more challenging trails, ideal times to hit the slopes, and recommendations for tackling Lone Peak.

      9. “Preparing for All Conditions: What to Pack for a Big Sky Ski Trip”

      • Content Focus: Practical packing tips for unpredictable winter weather, including recommendations on layering, essentials like moisture-wicking base layers, and gear Dougie might need for mountain adventures.

      10. “Family-Friendly Activities and Skiing at Big Sky: What to Do Beyond the Runs”

      • Content Focus: A family-oriented guide to Big Sky, showcasing skiing options for all ages, kid-friendly dining, and leisure activities for Dougie’s household to enjoy together.

Next, I had Chat GPT create a blog post on the topic of “Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier”, using the prompt:

“I want you to act as a blogger with expertise at Big Sky Resort. You are writing a blog post for “Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier”. This post should be helpful for people learning about Big Sky. There should be a call to action at the end of each section. The length of the blog post will be 1000 to 2500 words. The tone will be informal. You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first-person. Do not use passive voice.”

  • The result:

Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier

When it comes to skiing in the Rockies, few places compare to the sheer scale and excitement of Big Sky Resort in Montana. With 5,850 acres of terrain and a peak at Lone Mountain reaching 11,166 feet, this is an intermediate-to-advanced skier’s dream. Having skied here for years, I’ve got the inside scoop to help you make the most of your Big Sky adventure. Let’s dive in!

1. Start Early to Beat the Crowds and Catch Fresh Powder

Big Sky’s vastness keeps the slopes relatively uncrowded, but the main trails can get busy, especially on weekends and holidays. Arriving early is key if you want first tracks. Aim to be on the lift right at opening, around 9 a.m., or even a little earlier if you want to snag a spot close to the base.

Getting up early also maximizes your chances of skiing on fresh powder. Big Sky gets about 400 inches of snow per year, but it goes fast on a bluebird day. Catching those untouched lines is the ultimate experience, especially for intermediate and advanced skiers who want to make the most of Lone Mountain’s renowned runs.

Call to Action: Grab your coffee, set your alarm, and don’t hit snooze—getting to the lift early will be worth it!

2. Know the Lift Layout: Focus on Swift Current, Challenger, and Lone Peak Tram

Big Sky’s lift network can be a little intimidating at first, so knowing which lifts to target will save you time and get you to the best spots. Start with the Swift Current 6, a high-speed lift with a weather bubble that whisks you up to some of the mountain’s best intermediate and advanced terrain. From here, you can easily access groomed blues or transition to more challenging black diamonds.

If you’re ready to step it up, head over to the Challenger lift, which takes you up to some steep, ungroomed terrain that’s perfect for advanced skiers. Finally, there’s the Lone Peak Tram—the jewel of Big Sky. This takes you to the top of Lone Mountain, where you’ll find 360-degree views and some of the most extreme runs in the country. Only experts should tackle the tram’s offerings, but intermediates can enjoy the views and catch some easier trails on the way down.

Call to Action: Study the trail map before you go, and prioritize these lifts to hit Big Sky’s top runs!

3. Explore the Hidden Gems: Liberty Bowl, Moonlight Basin, and the Bowl

Once you’ve warmed up on Swift Current and Challenger, it’s time to hit some of the hidden gems. Liberty Bowl, accessible via the tram, offers a thrilling combination of views and open terrain, and it’s one of my favorites on a powder day. Moonlight Basin, located on the north side of the mountain, tends to be less crowded and offers intermediate-to-advanced terrain with scenic backcountry-style skiing.

The Bowl, right below the summit, has steep, thrilling drops, and provides a wild mix of moguls, cliffs, and narrow chutes for advanced skiers. It’s not for the faint-hearted, but the sense of accomplishment and adrenaline make it well worth the effort.

Call to Action: Ready to test your skills? Make Liberty Bowl, Moonlight Basin, and The Bowl your priority for unforgettable skiing.

4. Plan for Changing Conditions and Bring Layers

At Big Sky, conditions can vary wildly throughout the day. In the morning, it might be sunny with crisp snow, but by afternoon, clouds can roll in, making visibility tricky. Temps can swing significantly too, especially at higher elevations. Having the right gear will keep you comfortable and safe.

A good layering system—base, mid, and outer layers—lets you adjust to Big Sky’s shifting conditions. Don’t forget goggles with interchangeable lenses for varying light, and make sure you have extra gloves and hand warmers on especially cold days.

Call to Action: Dress in layers and prepare for Montana’s unpredictable weather—it could be the difference between an epic day and an early return to the lodge.

5. Safety First on the Slopes: Know Your Limits

Big Sky’s advanced terrain is no joke, so it’s important to know your skill level and respect the mountain. Areas like the Headwaters and Big Couloir are thrilling but should only be tackled by experienced skiers. Before trying these extreme trails, check in with the ski patrol, review avalanche conditions, and make sure you’re equipped with the necessary safety gear.

If you’re an advanced skier looking for an adrenaline rush, the Big Couloir is the ultimate test—it’s steep, narrow, and requires a beacon, probe, and shovel, plus a briefing from ski patrol. You’ll also need a buddy. This isn’t a place to push limits recklessly, but with proper preparation, it’s a bucket-list run.

Call to Action: Make safety a priority, know your limits, and don’t hesitate to consult ski patrol for guidance on advanced terrain.

6. Fuel Up Right: Big Sky’s Best Food Stops

Long days on the mountain require the right fuel. For breakfast, I always hit up the Hungry Moose Market and Deli for a quick, hearty start before heading to the lifts. At lunchtime, Black Kettle Burritos offers on-mountain options that are filling and easy to grab, so you can get back to skiing without missing a beat.

In the evening, unwind at Scissorbills Saloon with a hot meal and a local Montana brew. This place has a relaxed vibe and plenty of hearty food options. Or, if you’re staying in Mountain Village, check out Andiamo Italian Grille for a carb load that’ll leave you fueled and ready for another day on the slopes.

Call to Action: Don’t let hunger slow you down—plan your meals and take advantage of Big Sky’s excellent dining options.

7. Stay Close to the Action with On-Mountain Accommodations

If you want to maximize your time on the slopes, consider staying at one of Big Sky’s on-mountain accommodations. With ski-in, ski-out options like the Summit Hotel and Shoshone Condos, you’ll be just steps away from the lifts. It’s a game-changer when you want to be first on the mountain in the morning and last off at night.

Plus, these accommodations often offer additional amenities like hot tubs, après-ski lounges, and easy access to dining, which is perfect for relaxing after a long day on the mountain.

Call to Action: Book on-mountain lodging early to make sure you’re as close to the slopes as possible—trust me, you won’t regret it.

8. Take a Rest Day: More to Do than Just Ski

Even the most seasoned skiers benefit from a rest day, and Big Sky offers plenty of ways to relax without missing the mountain experience. Take a snowshoe tour, enjoy a day at the Solace Spa, or go dog-sledding for a different kind of winter adventure. For an adrenaline boost, try the zipline or giant swing in the adventure center.

A rest day lets you recharge and come back stronger the next day, plus it’s a great way to experience the beautiful surroundings without a pair of skis strapped to your feet.

Call to Action: Plan a rest day to recharge and experience everything Big Sky has to offer beyond the slopes.

9. Check the Mountain App for Real-Time Updates

Big Sky has a great app that provides real-time updates on trail status, lift lines, and weather conditions. I find it invaluable for planning which areas to hit throughout the day. You can check the lift wait times and get alerts about weather changes or closed trails, making it easier to adjust your plans on the go.

Call to Action: Download the Big Sky app before you go—it’s the ultimate tool for maximizing your time on the mountain.

10. Book in Advance for Lessons or Guided Experiences

If you’re looking to improve your skills, Big Sky has fantastic intermediate and advanced lessons. Book a lesson with a local instructor who knows the mountain, or opt for a guided tour to discover the best hidden spots. Booking in advance is essential, especially during peak times, to secure a spot and avoid the hassle.

Call to Action: Lock in your lesson or guided experience early to make the most of Big Sky’s terrain with an expert by your side.

With these insider tips, you’re all set for an unforgettable ski trip to Big Sky Resort. Whether you’re aiming for exhilarating runs down Lone Peak or just want to find the best après-ski hangouts, Big Sky has something for every skier.

 

Lastly, within the content creation, I had Chat GPT help to create a LinkedIn post regarding the blog post and customer persona! The prompt that was given “Create an LinkedIn post regarding “Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier” for this customer persona.”

  • The result:
    • 🌄 Insider Tips for Navigating Big Sky Resort as an Intermediate or Advanced Skier 🏔️As a regular skier and adventure lover, I know Big Sky Resort is on the bucket list of many looking for a thrill-packed winter experience. Whether you’re an intermediate skier looking to up your game or an advanced skier ready to tackle the famous Lone Peak, Big Sky has the terrain, conditions, and epic runs for an unforgettable time on the slopes. Here are a few insider tips to make your trip seamless:🎿 Get an Early Start: The fresh powder goes fast! Arriving early not only helps you catch the best snow but also gives you a head start on popular lifts like Swift Current and Challenger.

      🚡 Know Your Lifts: The Swift Current 6, Challenger, and Lone Peak Tram provide quick access to Big Sky’s most thrilling runs, especially for advanced skiers. Familiarize yourself with these lifts to maximize your ski time.

      🏂 Explore Hidden Gems: Take a break from the main trails and check out spots like Liberty Bowl and Moonlight Basin for stunning, quieter runs. The Bowl is a must for those who crave a challenge!

      💡 Stay Safe and Dress Right: Big Sky’s weather can change fast, so layering is a must. Also, remember safety first—know your limits, especially on expert terrain like Big Couloir, and don’t hesitate to consult ski patrol if needed.

      Big Sky Resort offers one of the best mountain experiences for those ready to elevate their skiing journey. If you’re prepping for an adventure, drop a comment with any questions, and I’d be happy to help! ⛷️

      #BigSkyResort #SkiSeason #AdvancedSkiing #Montana

Image Creation:

In order to create an image that represents all the information discussed today, I had Chat GPT help create a prompt that was then used in Leondardo.AI to generate and produce the actual images. The prompt give to to Chat GPT was “I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt based on Big Sky Resort, the customer persona, and the other objectives.”

  • The result:
    • “Create a vibrant, realistic winter scene of Big Sky Resort, showcasing the thrilling skiing environment for intermediate to advanced skiers. The landscape features Lone Peak towering above, with snowy, steep slopes and winding trails, framed by a mix of pine trees and rugged mountain terrain under a clear, blue sky. Depict an adventurous skier in their mid-30s, dressed in high-quality ski gear, ready to take on the mountain. The skier, standing near a trail sign marked “Lone Peak Tram,” has a determined, excited look as they prepare to descend the slope, capturing the anticipation of an outdoor adventure. The setting feels vast and welcoming, with powdery snow and untouched trails stretching into the distance, and a few other skiers scattered across the mountain. The mood is exhilarating and inviting, perfect for skiers who value quality experiences and crave the adrenaline of the slopes.”
  • The result of entering the generated prompt into Leondardo.AI:

                          

Conclusion:

I genuinely see AI as a powerful and valuable tool across various scenarios. It was fascinating to observe how much information ChatGPT could generate from minimal input and targeted prompts. I believe AI can effectively assist in brainstorming ideas, such as generating keywords and blog topics, paving the way for innovative content creation. However, it’s crucial to incorporate human insight, as thorough research might still be necessary, and original ideas can be just as groundbreaking.

•

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *