Name: Meagan
Age: 42
Location: Suburban and rural areas in the Southeastern US, especially around North and South Carolina
Background:
Meagan is a college graduate with a bachelor’s degree in agriculture. As a professional landscaper, she’s passionate about horticulture and earns a middle income. Meagan leads an active, outdoor-focused lifestyle, balancing her love for nature with her work. Her deep commitment to environmental conservation and sustainability drives both her personal and professional pursuits.
Interests:
- Gardening and DIY projects focused on sustainability
- Maintaining an active, outdoor lifestyle
Motivations:
Meagan is driven by a desire to nurture the earth and grow as an individual, continually seeking ways to connect with nature. She values creativity in her work and aims to balance her passion for horticulture with sustainable practices.
Challenges:
- Finding high-quality, sustainable plants and products
- Learning how to maintain plants year-round for sustainability
Buying Behavior:
Meagan tends to shop seasonally, frequenting local nurseries and garden centers. She is influenced by the quality of the products she purchases and the expert advice she receives from trusted sources.
Digital Habits:
Though not very active online, Meagan turns to digital resources for gardening tips, planting guides, and advice. She follows horticulture influencers on Instagram and Facebook and relies on online reviews to inform her decisions. She also consumes gardening blogs and home improvement podcasts for inspiration and knowledge.
Goals:
Meagan’s main goal is to cultivate and maintain a healthy garden while sourcing high-quality, sustainable products. She also seeks to create long-term outdoor spaces that foster a nurturing environment for her home and her landscaping clients. Companies like Metrolina Greenhouses can help Meagan achieve these goals by providing sustainable, environmentally responsible plants and products that align with her values.
Concerns:
- The cost and availability of certain plants
- Ensuring year-round plant care for sustainability
- Finding reliable advice on plant maintenance and long-term growth
Influences:
Meagan is influenced by expert recommendations, trusted gardening sources, and social media influencers. She stays informed through gardening blogs and home improvement podcasts.
references:
personal experiences & external sources
https://www.metrolinagreenhouses.com/our-story
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